CASE STUDY : AuRaki by HORI
DATE : 2022
NOTES : AR+concierge™
LINK : #wearethemainstream
AuRaki #WeAreTheMainstream
HO RI - ‘We Are The Mainstream’
Stuff / NZME / Mediaworks / TVNZ
December 2022
Artist Hohepa ‘HORI’ Thompson commissioned work in response to the Stuff apology.
AR/XR 360° & 3D experience of cultural accountability; AR+concierge™ model.
*powered by iSPARX™
Is “mainstream media” in Aotearoa culturally aware?
Are cultural plans being implemented authentically within these media organisations?
Or is being culturally competent just become a box ticking exercise?
Let’s find out shall we.
Meet Auraki - our AR cultural accountant.